Meet Pete


Pete has always looked at the world in a different way: an alternative perspective on why things are the way they are.

At university, he crammed for his finals by reading self-development books in a monastery in Spain. He gained first-class honours in business. He lectured on accountancy for five years when he wasn’t hugging rocks or writing for climbing magazines. And, back in ’99, when the Mobile Internet was in its infancy, he went into software as a self-taught programmer. There he spent over a decade in FinTech, designing mobile payments systems, writing books and courses for Microsoft and Sun Microsystems, and founding a payment’s company. In 2008, he sold the company and promptly founded a boutique cycle business, which he sold in 2010.

Today, Pete is a coach, consultant, and communications trainer who helps people around the world to become their best selves.